CASE STUDIES
Browse our portfolio to see the breadth and depth of our experience, and the great results our clients have achieved.
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Accenture
Creative, Production, Project Management -
Indy Racing League
Strategy and Planning, Production Services, Video Program Development -
Freeman
Assessment and Measurement, Strategic, Creative, Production -
PCMA
Strategic, Assessment, Creative, Production -
Sun Microsystems
Assessment, Creative, Production
Freeman-Integrated Marketing
Leadership Summit
Client since 2007
OVERVIEW
A first-time ever gathering of 500 national sales and management personnel. A time to educate, motivate, inform, recognize and unite fragmented groups as one evolving, united force.
CHALLENGE
Keep it fresh, engaging and highly interactive over five days. Encourage all to embrace change. Develop a “road show” version to travel cross-country to branch offices post-event.
SOLUTION
Establish the theme “The Big Picture” and ensure that every component embodies the company’s strategic plan. Show the proof is in the pudding: use in-house resources to plan, design and stage every last detail, demonstrating synergies and combined strength. Fully tap partnership offerings of measurement and learning development.
SERVICES
Assessment and measurement, Strategic, Creative, Production
RESULTS
Dramatic shifts in understanding of key strategic objectives
Leadership Summit
Client since 2007
OVERVIEW
A first-time ever gathering of 500 national sales and management personnel. A time to educate, motivate, inform, recognize and unite fragmented groups as one evolving, united force.
CHALLENGE
Keep it fresh, engaging and highly interactive over five days. Encourage all to embrace change. Develop a “road show” version to travel cross-country to branch offices post-event.
SOLUTIONEstablish the theme “The Big Picture” and ensure that every component embodies the company’s strategic plan. Show the proof is in the pudding: use in-house resources to plan, design and stage every last detail, demonstrating synergies and combined strength. Fully tap partnership offerings of measurement and learning development.
SERVICES
Assessment and measurement, Strategic, Creative, Production
RESULTS
Dramatic shifts in understanding of key strategic objectives
- 82% increase in understanding of long-term strategic direction
- 107% increase in belief in the sales structure
- 52% increase in confidence in executive leadership
PCMA Annual Meeting
Client since 2006
Overview
Coordinate internal and external resource to provide fully integrated services to the meeting industry’s leading association.
Challenge
Position annual conference as the leading global educational forum for the industry. Showcase innovation and strategic integration, inspire and engage the PCMA community, and challenge industry status quo.
Position volunteer leadership in engaging, informative and entertaining show flow and agenda.
Solution
Strategic communications campaign drives targeted messaging around theme.Creative and marketing solutions increase attendance and enhance attendee experience. New entertainment and creative vehicles every year to engage audience and showcase PCMA innovation.
Services
Strategic, Assessment, Creative, Production
Results
Comprehensive event-marketing solutions touch every attendee in every phase of the experience. Freshly designed website allows PCMA to update content. Record-breaking attendance comes in at 3,400.
Client since 2006
Overview
Coordinate internal and external resource to provide fully integrated services to the meeting industry’s leading association.
Challenge
Position annual conference as the leading global educational forum for the industry. Showcase innovation and strategic integration, inspire and engage the PCMA community, and challenge industry status quo.
Position volunteer leadership in engaging, informative and entertaining show flow and agenda.
Solution
Strategic communications campaign drives targeted messaging around theme.Creative and marketing solutions increase attendance and enhance attendee experience. New entertainment and creative vehicles every year to engage audience and showcase PCMA innovation.
Services
Strategic, Assessment, Creative, Production
Results
Comprehensive event-marketing solutions touch every attendee in every phase of the experience. Freshly designed website allows PCMA to update content. Record-breaking attendance comes in at 3,400.
Sun Microsystems Sales Meeting
Client since 2001
OVERVIEW
A large corporate merger creates unknowns and uncertainties among more than 1,200 sales and service personnel. "Where are we going from here?"
SOLUTION
Build understanding before determining strategic direction. Deploy full-scale qualitative and quantitative measurement tools pre-meeting that reveal audience's true perspective: fear, anger and confusion.
Audience feedback becomes foundation and driving force for direction, content, look and feel, resulting in successful theme of "Now and Next."
SERVICES
Assessment, creative, production
RESULTS
Post-event surveys revealed dramatic increases in audience understanding and confidence
AWARDS
Meeting Professionals International (MPI) 2006 Award for Excellence in Theme
Client since 2001
OVERVIEW
A large corporate merger creates unknowns and uncertainties among more than 1,200 sales and service personnel. "Where are we going from here?"
SOLUTION
Build understanding before determining strategic direction. Deploy full-scale qualitative and quantitative measurement tools pre-meeting that reveal audience's true perspective: fear, anger and confusion.
Audience feedback becomes foundation and driving force for direction, content, look and feel, resulting in successful theme of "Now and Next."
SERVICES
Assessment, creative, production
RESULTS
Post-event surveys revealed dramatic increases in audience understanding and confidence
AWARDS
Meeting Professionals International (MPI) 2006 Award for Excellence in Theme
Consulting Firm
International Conference
Client since 2002
Overview
A mega-firm, the world’s leading provider of management outsourcing and technology consulting services. A long history in the production of their longest running user conference. Seventeen years and counting.
Challenge
Deliver a flawless, high-level conference for senior executive clients and prospects. Diverse attendees hailing from five continents. Translation services for six languages (German, French, Spanish, Portuguese, Japanese and Russian) required.
Solution
Develop thoughtful strategic direction and innovative creative concepts to support this exclusive world energy forum. Events have recently been staged in the United States, Italy, Spain, France and Canada. Presenters included Henry Kissinger, Jim Collins, Rudolph Guiliani, and Tony Blair
Services
Creative, production, project management
Results
Thought-leadership is extended by providing new ideas and thought-provoking points of view on the future of the evolving energy business sector.
Awards
Bronze Telly for 2006 meeting video production
International Conference
Client since 2002
Overview
A mega-firm, the world’s leading provider of management outsourcing and technology consulting services. A long history in the production of their longest running user conference. Seventeen years and counting.
Challenge
Deliver a flawless, high-level conference for senior executive clients and prospects. Diverse attendees hailing from five continents. Translation services for six languages (German, French, Spanish, Portuguese, Japanese and Russian) required.
Solution
Develop thoughtful strategic direction and innovative creative concepts to support this exclusive world energy forum. Events have recently been staged in the United States, Italy, Spain, France and Canada. Presenters included Henry Kissinger, Jim Collins, Rudolph Guiliani, and Tony Blair
Services
Creative, production, project management
Results
Thought-leadership is extended by providing new ideas and thought-provoking points of view on the future of the evolving energy business sector.
Awards
Bronze Telly for 2006 meeting video production
Indy Racing League
Client since 2002
Overview
One of the world’s premier open wheel racing organizations. Owner of the greatest spectacle in all of sports, the Indy 500. Major sponsors, drivers and crews with little time to savor victories during the thrill of competition.
Challenge
Develop a dynamic awards program to cap a critical year and mark a turning point towards dominance in open wheel racing. Bring the blood, sweat and tears to a celebratory climactic end.
Solution
Dedicate many long weekends trackside to capture video footage of the overwhelming passion at IRL. Gain a true understanding of the racing world, leading to the theme “The Art of Racing” at the House of Blues, Chicago. Deliver on stage interactive entertainment by renowned portrait artist, Denny Dent, synchronizing music to live painting.
Services
Strategy and planning, production services, video program development
Results
A spellbound audience. A memorable visual treat at an artfully exuberant venue. The award program was laced with entertainment and as a surprise to all of the audience and the 2002 IRL winner, Sam Hornish, Jr. was painted live on stage by Denny Dent as he accepted his IRL championship award. Video, music and dancing contributed to the finale. The event was delivered to ESPN for broadcast.
Awards
Silver New York Festival Award for editing
Bronze New York Festival Award for Sound Track.
Client since 2002
Overview
One of the world’s premier open wheel racing organizations. Owner of the greatest spectacle in all of sports, the Indy 500. Major sponsors, drivers and crews with little time to savor victories during the thrill of competition.
Challenge
Develop a dynamic awards program to cap a critical year and mark a turning point towards dominance in open wheel racing. Bring the blood, sweat and tears to a celebratory climactic end.
Solution
Dedicate many long weekends trackside to capture video footage of the overwhelming passion at IRL. Gain a true understanding of the racing world, leading to the theme “The Art of Racing” at the House of Blues, Chicago. Deliver on stage interactive entertainment by renowned portrait artist, Denny Dent, synchronizing music to live painting.
Services
Strategy and planning, production services, video program development
Results
A spellbound audience. A memorable visual treat at an artfully exuberant venue. The award program was laced with entertainment and as a surprise to all of the audience and the 2002 IRL winner, Sam Hornish, Jr. was painted live on stage by Denny Dent as he accepted his IRL championship award. Video, music and dancing contributed to the finale. The event was delivered to ESPN for broadcast.
Awards
Silver New York Festival Award for editing
Bronze New York Festival Award for Sound Track.
